Kimberly in the Media
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Kimberly In The Media

CTV News - Express with Jacqueline Milczarek

May 2012

Early this morning, I droppped into the CTV News studio to talk to hosts Jacqueline and Dan about the new release of the iPhone5. Why are we so obsessed with the latest-greatest gadgets? My opinion is that there are a few different reasons why people purchase gadgets like iPhones.

1. We want to feel like we're 'a part of something.' Lining up at the store overnight, getting excited when the commercials come on - getting involved in iPhone excitement is like waiting for our favourite band to come to town.

2. We are buying for the luxury. People don't buy lambourghinis because they're practical. They buy them for the prestige, for the amazing feeling of having such a coveted item - similar to an iPhone with a million features that nobody can figure out.

3. We are genuinely interested in technology or a self-confessed 'techie.' These people are the people who are buying the phone for the 'right' reasons. They sincerely love new technology and may even use it to improve their work staying at the cutting edge of a creative field.

Which type of person are you? I'd love to hear your thoughts. Did you get the iPhone5? How are you liking it so far?

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